"Does my nightclub need a website?" That's the million dollar question NightPro has the answer to. Simply put, absolutely. A website is yours visitors' one-stop shop to all things you that should never be neglected as part of your digital marketing strategy. By not having one, you're missing out on all of the nightlife enthusiasts who use a search engine to find venues like yours.
Think about it using the following example. The phrase "Miami clubs" was searched nearly 20,000 times on Google over the last 30 days, while "Miami nightlife" totaled almost 10,000. That's a ton of people who could potentially land upon your website! Plus, without one, they may end up relying on Yelp, TripAdvisor, or other third-party apps to determine if they'd have interest, which can be risky.
With that in mind, make it a priority to put together a well-crafted website, and you'll see immediate, major benefits for your business. Find out how to do that (and how NightPro can help!) after the jump.
1) Enable the ability to purchase tickets, VIP tables, and packages.
If you had the opportunity to help your nightclub sell more, save time, spend less on marketing, streamline data entry, and drive more business, you'd do it, right? With NightPro widgets that allow you to sell inventory directly on your own website, all of that and more is possible. These fully customizable widgets only take a few minutes to set up by embedding a small snippet of code onto your site. From there, not only will your customers be able to make bookings, but all of the reservation information and client data will also automatically sync to NightPro so your website is always up-to-date.
For an in-depth look at NightPro widgets, read up this blog post or use this form to reach out to one of our representatives. Whether you're a current client or interested in becoming one, we can answer any questions you may have or show you the widget set-up in action.
2) Display a calendar of events.
Good news: it's also possible to set one up by using a NightPro widget! Boston's The Grand, among our biggest clients, uses the monthly calendar option with event flyers as a visually appealing and easy way for its guests to see exactly which events are occurring on which night. From there, users can select the individual event and then make a booking without ever leaving the site.
3) Write a description.
Every nightclub around the world differs in some way, which is why having a small blurb or quick summary of your venue can go a long way. Similar to Scorpion Bar, a NightPro client, you should highlight the type of music that's played there, any weekly themed events you host, your size and capacity, any enforced dress code, and your overall vibe or theme, should you have one. Don't forget the basics, too, including address, contact information, and hours of operation.
4. Share your menus.
By providing a designated cocktail menu or list of bottle specials online, as NightPro client Shrine Foxwoods has, your guests will know what to expect prior to visiting your establishment, as well as be able to better prepare their order in fadvance. Make their lives easier – and yours.
5) Link to your social networking sites.
Use your website as an opportunity to give a plug to your Twitter, Facebook, Instagram, Snapchat, and other social pages, even if you just do so by adding small logos at the top or bottom, like Rockwell Miami. Many people rely on these apps to stay in-the-know with upcoming events, as opposed to having to consistently refresh a webpage, so encouraging them to follow you on there is key.
6) Incorporate a way for users to contact you.
Embedding a "Contact Us" form, as Vesper Sporting Club has done, or adding a chat box feature such as Drift is a simple way for potential buyers to get in touch with you should they have any questions or need help with a booking. It's likely to happen quite frequently, and this will prepare you ahead of time.
7) Prompt users to subscribe to an email list.
Just as our partner Nightingale Plaza has done, capturing emails will help you immensely when it comes to email marketing and promoting your nightclub through that channel. This list can also be used to better and more specifically target users through paid advertisements.
8) Insert photo and video galleries.
A picture is worth a thousand words, right? Fill your website with photos, and they'll end up doing the talking so that visitors can truly visualize the experience they'd have. Consider hiring a professional photographer or videographer to fill galleries with high-quality content that truly captures the essence of your club. We especially like how NightPro client Royale chose to display both empty club shots and full ones, giving you a cleaner idea of what it looks like.
9) Present noteworthy articles.
Were you featured in a "top nightclubs" list? Did Page Six give you a shoutout after big-name celebs were seen there? If you've been in the news at all, showing copies or linking to these features will portray your club in a positive way. Bounce Sporting Club, a NightPro partner, has a full section dedicated to its name being mentioned by the press, which provides its potential guests with a better idea of who they are and what they represent.
10) Make it accessible on both desktop and mobile devices.
This should be self-explanatory – but if your website looks wonky when viewed on a cell phone device or tablet, that's going to mean big problems. Take the time to ensure it's displayed correctly on both!
Using these tips, you're ready to go out and create or update your website! Should you decide that NightPro widgets are an element you'd like to add to yours, contact us by emailing firstname.lastname@example.org, answer a few questions about yourself here, or message us through the chat box directly on our website here.