A new year means a fresh start. What better way for your venue to kick off 2017 than by implementing social strategies that'll help you take it to the next level?
1. Integrate Visual Content
When it comes to social media, it's all about the visuals. Did you know the human brain actually processes images a whopping 60,000 times faster than text? Strong, compelling visuals can help grab your target audiences' attention and generate more likes, comments, and shares than a text-only status update.
Consider ditching the iPhone and, instead, investing in either a professional photographer or a high-quality camera for your staff. It's worth the money, and people do notice a difference, as it will better capture aspects like your bright lights and colorful crowd.
Follow the lead of NightPro venue VIP Room, which uses such great-quality photos, you'll feel like you're there.
2. Cross-Promote On Multiple Platforms
Truth be told, the majority of your patrons do not likely follow you on all of your social media platforms. If you want to really get your message across ― whether for an forthcoming performance or social event, or just to make your venue known ― it's best to not neglect any of them.
In the below example, NightPro client Clevelander Miami promoted the same event on both Facebook and Twitter with varying copy.
3. Promote The Experience
With social media marketing, some venues have the tendency to only really post flyers to upcoming events. While this is a tactic that should be done, it's important to take it one step further and display the full nightlife experience your guests would receive by coming there.
NightPro client LIV Miami does this well, with an entire recap album on Facebook dedicated to scenic shots and photos of artists, club dancers, and the crowd. In doing so, people who visit their page can get a well-rounded idea of what it's really like to party at LIV.
4. Engage With Your Audience
Whether it's replying to a direct message, liking an Instagram comment, or retweeting a clubgoer, interacting with your social media followers is undeniably effective. Not only will your engagement numbers increase, but people will likely view your location in a more positive light because of it.
A good example of this is how NightPro client 1 Hotel Rooftop reposts fan content on their Instagram page.
5. Be Consistent
Maintaining a consistent brand identity is key on social media. If you're going to use Snapchat to showcase behind-the-scenes content at your venue, do so regularly. If your voice is light-hearted and funny on Instagram, ensure it's the same on all platforms. If you're posting branded, custom-made content, use the same layout and colors across each of your channels.
6. Measure, Then Repeat
With built-in analytical data programs like Facebook Insights, Twitter Analytics, and Instagram Insights, there's really no excuse not to check them out. Take note of top posts, impressions, and engagement so that you can see what does well and what areas you should improve upon.
7. Know Your Audience
It might sound self-explanatory, but catering to the specific demographic of your venue is vital on social media.
NightPro venue Royale Boston recognizes that their crowd attracts a younger audience (college kids), so they cater to them in much of their content.
8. Keep Up With Social Trends
Snapchat has taken over as the fastest-growing social media platform, which is crazy to think, considering it didn't even exist a few years ago. Moral of the story: recognize new platforms and sign up for them when applicable.
For nightlife, we suggest your brand should have presence on Instagram, Snapchat, Twitter, and Facebook.
9. Optimize Your Time with Automation
Sites like Hootsuite and HubSpot understand that it's unrealistic to be at a computer all hours of the day, maintaining your a media presence. That's why they allow you to schedule in advance, saving you time and keeping you organized.
10. Consider Time-Appropriate Posting
They say timing is everything, and with social media, that's certainly true. After all, how will a large audience hear about your event if you're not posting it at an ideal time?
According to HubSpot, here's when you should be sharing your venue's content:
- Twitter: 3 p.m., Monday through Friday
- Facebook: 12 p.m. to 3 p.m., Monday, Wednesday, Thursday, and Friday; 12 p.m. to 1 p.m., Saturday and Sunday
- Instagram: 12 p.m. to 1 p.m., Monday through Friday
11. Manage Online Reviews
Yelp is a great tool often times overlooked. Did you know you can actually claim your venue's page? By doing so, you'll be able to respond to reviews with a direct message or public comment; track the user views and customer leads Yelp is generating for your business; add photos and a link to your website; and update important information such as your venue's hours and phone number.
12. Use Hashtags To Gain More Reach
The #1 easiest way to get more people to see your content, increase the number likes you receive, and gain followership is to include hashtags in your posts. Make sure they're relevant, though! Case in point, if your venue is located in New York City, consider using hashtags such as #nyc, #nycnightlife, #nycparties, and #nycpromoter.
NightPro client Zero Gravity Dubai does this in all of theirs, particularly on Instagram.
Now that you're managing your social media like a pro, why not bring a strong venue and event management strategy into 2017, too? Learn more about NightPro below.