Dos and Don'ts of a Successful Nightlife Promoter

For most people, going out at night is a hobby. Promoters, on the other hand? We know this is an actual career for you. Behind-the-scenes, you're tasked with generating buzz for a club, bar, or lounge, selling tickets and tables, and filling the dance floor on a nightly basis. You really are the unsung heroes of nightlife.

Perhaps you're new to promoting, or you're a seasoned veteran who's been attracting people to these venues for years. Either way, there's always tough competition in the industry, and we know you're striving to be the best.

At NightPro, we make this easy. Keep reading for advice on being a successful promoter and to learn how using our software can help you become a sales rockstar.


Do: Research.

Just like any other career, before starting up, you'll want to scope out the field – quite literally. Go to the venues. See what types of people frequent them. How old are they? What type of music is played there? What's the overall vibe like? From there, you'll get a better understanding of which specific crowds to target.

Do: Set up your personal social media accounts with strong visual branding.

A prospective guest is much less likely to trust your messaging – let alone actually party with you – if your Instagram, Twitter, or Facebook pages aren't active and up-to-date.

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Don't: Spam your audience.

We understand that social media plays a big role in promoting these days. The key, however, is to avoid making your account look like a giant advertisement. If your followers' feeds are constantly inundated with fliers several times a week, they might end up unfollowing you... fast. Try mixing in photos or videos while out and about to promote the experience. Instead of just telling your guests how legendary the club is,  for example, show them.

Do: Reach out to prospective guests personally.

Don't: Mass text.

No one likes to feel as though they were one of 100 receiving an invite out.

Do: Have excellent communication skills.

Do: Meet and greet your guests.

Hospitality is the name of the game, so do just that. Make them feel comfortable, enthusiastic for the night, and above all, special while they're with you.

Do: Be personable.

Don't: Be late.

Do: Pay attention to your appearance.

Clubgoers aren't the only ones who should be showing up looking on point!

Do: Make time to go to the gym.

Promoters are notorious for their 2pm workouts. Not only will working out make you feel in shape and energized for those late nights, but the gym is also a great place for you to try and scope out new clients!

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Do: Provide customer service.

Unless you're hosting the same person or group every weekend, chances are, your guests will have questions or needs. Communicate with them throughout the entire night to ensure their needs are being met. The better of an experience they have, the better the odds are that they'll spend a night out with you again.

Don't: Drink the night away.

Remember that at the end of the day, this is your job, and you're there to work.

Do: Make sure everyone with you is safe.

Do: Get feedback from your guests.

Finding out how their night was, if they had any issues, or what they would have changed will help you perfect your hosting abilities for the future. More so, the best promoters are the ones who keep in touch with their guests afterwards because it offers the chance of a repeat booking – meaning, more importantly, more commission.

Do: Network, network, network.

Sometimes, it's not always about what you know and instead about who you know. Having a close work relationship as a promoter can get your foot in the door or on the receiving end of bigger and better opportunities. Build a solid network with everybody: fellow promoters, bouncers, bartenders, bottle girls, dancers, and even venue owners themselves. In doing this, you'll be able to pick their brains and learn more tricks of the trade in the industry.

Do: Be professional.

Do: Hustle.

Do: Keep your word.

As time goes on, you might develop a reputation within the industry. Make it a good one! People always prefer to work with credible and reliable promoters, so remain honest and trustworthy at all times.

Do: Have a passion for it.

You know that old saying, "Choose a job you love, and you'll never have to work a day in your life"? It's true, especially in the nightlife industry. Promoting can and will feel like a job if your heart's not in it – and those around you will be able to tell.

Do: Give it time.

Success isn't overnight when it comes to promoting, but the more experience you get under your belt, the better results you'll have.

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Do: Convince your boss to link up with NightPro, nightlife's No. 1 venue management software.

What's in it for you? NightPro offers Unique Tracking Links for promoters to use on your social pages for specific events and promotions. Through these links, guests can book instantly, with sales getting tracked in real time. The bottom line: you'll increase sales much easier and more efficiently than before.


Now that you have the tools to become a top-notch promoter, why not bring a strong venue management strategy to your place of work? Learn more about NightPro or set up a free demo by clicking the image below. 

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