NightPro Client Spotlight: Squares New York City

Introducing Squares: a newly-opened clubstraurant that breaks free from the standard college bar scene. From its pixelated décor to its cube-shaped food items, Squares takes its name quite literally, offering a setting reminiscent of both old and private clubs and arcade games. NightPro is proud to be the preferred venue management software of Squares. 


1. About


Address & Location:

360 Park Ave, New York, NY 10022, located in NoMad

First Opened:

September of 2016

What to Know:

Based off people who went to traditional, Harvard-like clubs in the '20s and '30s ― thought of as "Squares" ― this venue turns the funny stereotype on its head. Squares are threaded throughout the entire vicinity, including more than 25,000 square-shaped tiles placed into mosaics decorating its walls. Uniforms for staff have "modern cubic cutouts," taking inspiration from their logo. The menu? Lined with a square grid, of course, and featuring a small list of cube-shaped hors d'oeuvres like lobster rolls, toasted ravioli, and caviar over crispy potato pancakes. Guests can even get into the theme, too, as the club offers accessories like temporary tattoos and glasses.

 

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2. Staff and Scene


Who Runs the Show:

Created by Michael Stillman’s Quality Branded, a family-run restaurant group and the team behind restaurant aces like Quality Eats and Smith & Wollensky steakhouse

The Scene:

Sophisticated, trendy, classy crowd; "cool kids," yuppies, models, successful businessmen and women, locals, Manhattan's elite; sexy vibe

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3. General Info


Website:

https://www.tablelist.com/venues/squares

Size:

2,000 sq. feet; 300 guests

Hours of Operation:

Thursday-Saturday, 11 PM - 4 AM

Music:

Live bands and performances; promises no blaring hip hop or obnoxious pop music

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4. Pro-Tips

 

Squares is more of a club than a restaurant, with its focus on drinks. The beverage menu, headed by respected mixologist Bryan Schneider, displays a selection of bottle service options and specialty drinks that are takes on classics. Guests are dazzled by the popular Lego Moscow Mule, a cocktail served in mugs that look created from the cubic pieces of Legos.

 

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5. Look Inside

 

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6. Be There

You won't find industrial décor, bandage dresses, or bridge-and-tunnel partygoers here. A perfect getaway from its predecessor, Riff Raff's, Squares features a cheekier vibe fit for the mature crowd it draws. In the short time since its opening, A$AP Rocky, Kendall Jenner, and Jennifer Lopez have already spent their nights there. You can join the party, too, by booking through Tablelist.

 

Upcoming Events at Squares:


Want to manage your nightclub, lounge, bar, or venue like a pro? Follow Squares' lead and learn more about NightPro below. 

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