So you own, operate, or work for a nightlife venue. Maybe it was recently established, or perhaps it's been the talk of the town for years. Either way, promotion for it never stops, and it's important to always continue getting your venue's name out there. Media mentions, paid advertisements, and a strong social media presence are what might come to mind with marketing – but has your nightclub or bar ever considered branded giveaways? We've narrowed it down to the top three reasons why offering them will be beneficial for your business, as well as which specific items should work best for you.
1. You get bang for your buck.
Choosing the appropriate branded item doesn't have to break the bank, and for the benefits that come from it, it's worth the (small) investment. Plus, just because the cost is low does not mean you're sacrificing its promotional effectiveness! Sites like Motivators and Custom On It can be affordable, especially when buying in bulk, and they let you customize just about anything to match your exact brand and messaging; that includes incorporating your venue's logo, tagline, designated color scheme, and exact font. If you're not comfortable allocating much of your overall budget towards these items, try testing it out on a smaller scale by keeping the giveaway specific to a special event, upcoming holiday, or theme party. We're confident you'll end up ordering more.
2. It increases your brand recognition.
Think of branded items as the equivalent of a business card. It's something your guests can keep, take along with them, or refer back to whenever necessary. By promoting your venue in this way, you're increasing its exposure while reenforcing it to the public in a creative way. Once it's actually used, worn, shared with their friends, or posted about online, it will spread the message about your brand even more, this time in an organic way. All in all, it's essentially free advertising!
3. It builds customer loyalty.
These statistics, courtesy of Inkwell Global Marketing, pretty much speak for themselves:
- 25% of people say their impression of a company is more positive after receiving a promo product.
- 85% of consumers do business with the company after receiving a promotional product.
- 89% of people who received a promotional item in the last 24 months remember the name of the company.
- 6 out of 10 people keep promotional product for up to two years.
When it comes to selecting a giveaway for your nightclub or bar, remember that it doesn't necessarily have to be an innovative or out-of-the box idea; rather, it should be something that is both useful and appeals directly to your target audience of nightlife patrons. Luckily for you, there are a wide range of industry-specific options, including a few implemented by some NightPro partners.
- Nikki Beach Miami: Sunglasses
- Bounce New York: Hats
- Mynt Lounge: Light-up foam batons
- Bottle openers
- Mini cork screws
- Stainless steel, reusable straws
- Moscow mule mugs
- Shot glasses
- Wine bottle stress balls
You're now fully equipped to begin distributing swag – but before you do so, we have one more pro tip for you to take things to the next level: sign on with NightPro, the nightlife industry's leading online reservations and venue management software. By coming on board, you'll be able to keep track of your venue, staff, and guests with simplicity and ease. Among our top features are the ability to manage reservations, calculate promoter payouts, and sell tickets and tables right on your own website using NightPro's interactive map widgets. Prepare to be left wondering how you ever succeeded without such powerful tools!